Sage x Clare and my love of 'Nudie Rudies'

The day that I was accepted as a supplier for the fabulous designer range Sage x Clare I was practically doing cartwheels in the living room much to my husband’s amusement as he just didn’t appreciate how fabulously exciting it was. I was introduced to the brand by a shop called Jumbled from Orange, NSW. My marketing guru Beck, from Marketing Goodness, suggested looking at their Instagram page as an example of how to do social media well. She showed me the ‘Nudie Rudie’ bathmat which I instantly fell head over heels in love with and had in my shopping cart before you could say Jack Robinson (silly English expression). This cheeky bathmat is the product that brought Sage and Clare to the home lovers’ attention and caused me to hero worship them.

I obviously just HAD to have some Nudie Rudie’s in Ruby’s Home Store. As well as being extremely cute and reminding me of my childhood, when my sister and I streaked to the bathroom, this is a large bathmat made of soft squishy absorbent cotton which is warm underfoot and of excellent quality. There have been several fresh and original colourways produced. I currently have Denim and Mint in stock however I am awaiting the arrival of more. I bugged them by email and phone telling them the story of Ruby’s Home Store and the reason why I just HAD to stock their products. COVID 19 has done few people any favours but it did change Sage and Clare’s policy on supplying to online stores hence the very helpful and lovely Jade, who is their wholesale account manager, called me with the official welcome to the Sage and Clare family.

Husband and wife team Phoebe and Chris Bell brought Sage x Clare to life by travelling the world working alongside weavers and printers using their passion for colour and texture to produce the designs that have made their name. Their goal is to offer interior lovers ‘a place where they could find global treasures that are handmade, bohemian, soulful and eclectic’.


I was inspired by the fact that Phoebe, like me, had no formal business background, finding her way as she went along, learning from her mistakes. I read in a newspaper article that Phoebe has been the victim of an extremely clever cyber fraud, as I have been recently, which in some ways reassured me that another person could be fooled by these cruel people. I will tell you more about this sometime once it is out of legal hands.

Read the article here

The recently released collection is Tigre 20 is influenced by the Spanish party destination Ibiza. The lesser known quiet and charming side of the island. There are hand drawn florals, modern animal prints and geometric designs featured. I fell in love with the hand drawn crab and parrot designs featured in the Kids and Baby collection so decided to stock many of my favourites to enhance our more traditional ranges currently in Nursery and Kids Space.

Included is the Super Fun Ida Polka Dot Bed Cover, cot bedding, blankets, cushions, the Bessie Dot Play Mat and even matching muslin wraps. Each item would make a wonderful addition to a youngster’s room or an unusual gift that offers the Sage x Clare quality with a playful twist.

I then picked a few standout signature cushions for the Ruby’s Choice collection of statement pieces.

Firstly, Betty Crochet Cushion - which is beautifully hand crocheted in Rose and Lobster, a subtle pale orange, with a velvet backing.

Sally Embroidered Cushion – bright hand embroidered floral motifs on a rich cotton boysenberry base with striped piped edging

The Rosie Cushion is described as ‘a standout piece in the Tigre collection, the Rosie embellished cushion is a stunning example of the quality artistry and playful design that is synonymous with the Sage x Clare brand’. It is a round cushion with beading, boucle, embroidery and tufting. I absolutely LOVE it.

We have other coordinating Sage x Clare cushions to use alongside these.

As you may be able to tell I am over the moon and bouncy like Tigger that the Sage x Clare brand is part of my journey and I have the opportunity to share these amazing products with you at Ruby’s Home Store.

Watch out for more new arrivals from the Tigre Collection. 

The Sage x Clare range can be found here

Enjoy! Lots of Love

Jane x

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